About Retail Street Journal
Retail Street Journal is not a media company. It is a platform built by an entrepreneur and retail brand strategist, for the founders and leaders who are building the world's next great retail businesses.
The founder
I am a business growth strategist, retail transformation leader, and entrepreneur with over three decades of experience scaling high-growth consumer businesses. I have held senior leadership roles at Future Group, Landmark Group, Aditya Birla Retail, and Reliance Retail, leading large-format operations, marketing transformation, and end-to-end execution across multi-location environments.
I also led premium retail strategy, digital commerce, and customer experience for the Apple Premium Partner ecosystem in India, contributing to 4× growth over four years.
As an entrepreneur, I have founded and scaled multiple ventures, including a software company with operations in India, Hong Kong, and Australia. Today I lead NestOne Group, Startup Flame, and Vysedeck AI Ventures, building growth systems that help founders transition from founder-driven execution to scalable, system-driven businesses.
I built Retail Street Journal because the founders building India's most extraordinary retail businesses deserve a global platform. RSJ is my way of giving back to the community that shaped me.
Books by Rajalingam Rathinam
A strategic blueprint for future-driven business growth and success. Actionable frameworks for branding, digital transformation, leadership alignment, and operational scaling.
Strategies to transform digital interactions into meaningful customer relationships through omnichannel engagement, emotional intelligence, and retention.
Our mission
Deep conversations with retail founders: their real story, unfiltered and in their own words.
Practical insights and strategy from 30 years of retail experience, written for operators, not academics.
The RSJ Awards honour retail founders who have built with purpose, scaled with integrity, and led with vision.
The world's only comic strip for retail founders: 4 panels, published twice weekly, always free on Substack.
"Retail is not a business. It is a relationship between a founder's conviction and a customer's trust."
Rajalingam Rathinam · Founder, RSJ
RSJ & NestOne Group
Retail Street Journal is an initiative of NestOne Group, a retail and consumer brand growth consultancy built on 30 years of real experience inside India's largest retail organisations. If you are a retail founder whose business is working but not growing the way you expected, NestOne partners with founders like you to build the systems, brand, and operational discipline that turn a working business into a growing one.
₹75,000 · 2 weeks · Written report + roadmap
₹2.5L/month · Implementation-led · Minimum 6 months
₹75,000/seat · 2 days · Chennai · Max 12 founders
Join our community. Nominate a founder. Share your story.
Retail Street